id
Unique product identifier, 50 characters max., mandatory
title
Product name, at best with keyword and identical to the title of the product page, 150 characters max., mandatory
description
Neutral product description, suitable for page title, HTML allowed, no links, max. 5000 characters, required
link
Product landing page, required
image_link
Main product image URL, crawlable by Google, required
additional_image_link
10 URLs max. additional images, illustrations, graphics, optional
mobile_link
Mobile-optimized product landing page, optional
availability
Product availability, identical to the data on the product page (in_stock, out_of_stock, preorder), mandatory
availability_date
Date from which the product will be available, mandatory for pre-orders (preorder or backorder)
cost_of_goods_sold
Cost price, optional
expiration_date
Expiry date, optional
price
Sale price, identical to the data on the product page, mandatory
sale_price
Sale price of the product, identical to the data on the product page, optional
sale_price_effective_date
Period during which the sale price applies, optional
unit_pricing_base_measure
Basic unit price measurement, numerical value + unit, different units possible (ml, kg etc.), optional
brand
Brand or name of the manufacturer, mandatory
gtin
Unique GTIN code, mandatory, if applicable
MPN
Alternative manufacturer reference to GTIN, mandatory in the absence of GTIN
identifier_exists
GTIN or MPN identifier exists; otherwise, indicate “no”, optional
condition
Condition: New/Used/Refurbished, Mandatory
adult
Y/N adults only, mandatory
age_group
Age range for clothing, from Newborn (up to 3 months) to Adult, required
color
For garments available in several colors, 100 characters max., one single color (the main color), mandatory
gender
Gender, mandatory
size
Size, 100 characters max., mandatory
shipping
Shipping costs, identical to the data displayed in the shop, mandatory
