The term AdTech refers to the strategies, analyzes and software tools with which companies design, measure and organize their digital advertising. Advertising technology ranges from ad and target group management to SEO, personalized advertising and placement targeting. Used correctly, AdTech leads to more effective advertising campaigns.

Web Marketing
Local SEO: Basics & Tips
What is called the Local Search Engine Optimization (SEO), optimization for local search engines is increasingly highlighted. Whether restaurants in Paris, lawyers in Lyon or