The best areas for clubs and associations

One area is one of the essential elements of the classification in search engines. It provides better results. For their website to be well referenced, associations and clubs must comply with some basic rules with regard to the combination of keywords with the first-level field (Top Level Domain). Let's discover the key points to consider together.

When various associations, football clubs or theater troops launch their online presence or wish to extend it beyond via social networks, they must take into account SEO factors when choosing the field. Indeed, taking into account these basic principles, it is possible to attract more visitors and extend the visit to the pages, while increasing the recognition value of a website.

What does a good club club look like for an association?

An area is the cornerstone that reflects what users are ideally looking for on the Internet. Search engines, such as Google, analyze a request by comparing the available areas to assess their relevance compared to the research carried out. In addition, the quality of Associated keywords In the field and their adequacy with the term sought also play a key role. Finally, other criteria, such as the user experience or the richness of the proposed content, complement this analysis to achieve final positioning in the results of search engines.

To improve the value of an area, the following SEO factors are, among other things, important:

• Domain name : sports clubs and associations have often, in addition to their name itself, other names of name that convey additional information, for example theater,, hobby or simply sports association. It is essential to name the domain from these elements, as it allows it to be recognized. When users find what they are looking for after research and click on the site, not only are their expectations, but this also improves key indicators like the time spent on the site and the click rate (Click Through Rate – CTR).
• Domain extension : In addition to the information resulting from the name of the domain, the vehicle domain extension of other relevant information for the results of search engines.
• Keywords : The use of relevant keywords is essential not only for the content of a website, but also for the domain itself. Well chosen keywords can significantly influence the classification, helping search engines to assess the field in a favorable way. Attention must always be paid to relevant terms within its own segment, for example .club To designate a sports club or .fishing For the local fishing club.

Domain for association: What is the margin of creativity in the choice of extension?

The extension of the domain, called the first level or TLD domain, is much more than a simple suffix. Indeed, the domain extension allows not only clubs and associations to use an additional differentiation criterion compared to similar fields, but also to implement, very easily, a multidomaine strategy using different TLDs.

This strategy consists on the one hand to choose those that are suitable from the many domain extensions available, and on the other hand in awarding to the corresponding subpages of a website a relevant extension for content. The advantage: all domain extensions are allocated to the field by search engines and are thus considered as a wholebecause for the search engine, the contents seem to go hand in hand.

Thanks to the many and various extensions, it is thus possible, rather than using the usual suffixes .fr Or .comto create a real added value for potential visitors. In the overview of ionos areas, you will find all the available domain extensions, including all new estates of domains.

Among the proposed domain extensions, associations and clubs can choose very varied themes that reflect the heart of their activities. For example, it can be:

• nomduclub.actor Or nomduclub.theater : These areas can be interesting for a drama or theater association or a group of amateur actors.
• nomdassociation.army : This could be the name of a troop of paintball enthusiasts who meet on their own land to train.
• nomduclub.art : Here, painters meet to jointly plan practical workshops and exhibitions.
• nomdassociation.church : It could be a local spiritual or religious association that can be consulted by practitioners.
• nomduclub.racing : a group of car racing preparers and enthusiasts that brings together, in its field, the activities of the association and the presentation of racing cars of club members.

In addition, interesting combinations are available to associations, insofar as they are represented by Regional domain extensions or that the association offers varied contents. For a football club in Alsace, for example, this can take the following form:

• Main website: ASalsace.fr,, AS.alsace Or ASalsace.soccer
• Site allowing supporters to watch all videos of matches: ASalsace.tube
• Space reserved for contributing members, with a forum for members and many events related to the club: ASalsace.club
• Information on future matches as well as substantive information relating to the various days of match: ASalsace.events

What other ends can we use a domain?

An area can refer to many other content outside the field of its own website. Clubs and associations with corresponding channels and content has every interest in creating relevant links via the field and thus facilitating the navigation of interested users:

• Social networks : associations are based on their members and their fans. The interaction via social networks is therefore, in addition to the home page, the main means of communication, and is therefore very requested. It is also a great way to present club activities.
• Specific email addresses : individual email addresses can be interesting for members, in particular with regard to external communication. They allow, in fact, to present themselves professionally. Email addresses corresponding to the field can therefore be created for certain members.
• Special media : An area can also redirect visitors to destination pages such as forums, thus facilitating the exchange between members. This is particularly useful if the channel already exists or if the interest of an exchange between members is important.
• Destination pages linked to events : For specific opportunities such as charity actions, birthdays or other events, the implementation of specific areas is also possible.