Domain bar: the best areas for bars and others

By choosing their field well, bars, cafes and other establishments of this type increase the frequentation rate of their website. In addition to clear recognition and identification, relevant keywords are also essential for referencing in search engines. What are the criteria for choosing the best area for a bar?

Which bar is the most effective in being found on the internet?

There are a multitude of factors that influence the referencing of a website. Quality content and intuitive use are essential elements taken into account by search engines for evaluation. In addition, the field of a website also plays a role in the final positioning. Research engines compare the term research seized with the relevance of the domain and the keywords linked to it and establish an assessment in relation to the initial research request.

There are a number of SEO criteria that optimize the classification of an area:

• Give an appropriate domain name : The name of the bar, coffee or any other establishment of this type is the brand of an area and generally gives potential visitors a first indication on the website they visit. If this corresponds to the research request, the simple fact of indicating the name of the bar in the field can have a positive effect on the period of visit and the rebound rate, which increases in the long term the relevance for search engines.
• Judiciously complete the domain extension : the extension of an area, called the first level domain, in English Top Level Domain (TLD), gives, when chosen cleverly chosen, indications on the information that can be found on the field. For example, an area ending with .bar Or .pub is more speaking for a domain advertising than a name or a possibly unknown place ending with .fr.
• Adapt the keywords to the domain: for the ranking (Ranking) and the intention of the user (User Inteent), it is important to use precise keywords which clearly indicate what is proposed as content on the site. To do this, keywords must combine relevant terms related to bars, coffees and other establishments of this type. If this is well implemented, the click rate (Click Through Rate – CTR) can be influenced positively.

Strategically choose the field and get better rankings

As a bar, pub or other event location, the name is a whole program, because it plays a key role in terms of public communication on posters, leaflets and social networks. This is an essential element for recognition. It would therefore be easy to combine the name of the bar with the extension .fr,, .org Or .com And to quickly settle the issue of the domain. The numerous new domain extensions offer not only a greater room for maneuver for creative names, but also a real added value in terms of customer experience.

A specific domain extension makes it possible not only to differentiate the websites judiciously and to distinguish the other objectives envisaged, but also to present them more relevant to search engines with a view to a multidomaine strategy. The idea of ​​this strategy is to create landing pages (Landing pages) which, thanks to the common designation of the domain, appear to search engines as Associated contents and are thus considered a whole.

More concretely, the Multidoman strategy for a bar in Alsace can, for example, be built as follows:

• nomdubar.alsace : it could be the main domain for the bar, with a regional identifier which creates a direct recognition value in the region or, in this case the local authority.
• nomdubar.events : Here, we can find an overview of all themed evenings, live concerts and other upcoming events, with a brief description.
• nomdubar.business : Contact for reservations, group event requests or artists' requests and other commercial content is on this page.
• nomdubar.christmas : This area allows for example to promote the annual Christmas party as a major full -fledged event, with content such as articles and photos, as well as short video teasers around the festivities.
• nomdubar.film : in order to give a better overview of the place and allow a virtual visit to the bar, a high quality company film is presented on this page.
• barname.photos : Event photographers accompany live concerts and other on -site events and photograph visitors. Here, there are galleries of photos of spectacles or past events, thus generating a large number of visits.
• barname.vip : Exclusive members access this area by connection and receive announcements, make reservations for the VIP zone and find exclusive content that is not available without connection.

For all creative domain extensions, it is important that the available content is always relevant and value added. In addition, it is essential that visitors provide corresponding traffic on the different fields in order to be considered relevant by search engines, and therefore generally positive within the structure of the domain.

Domain bar: Other uses

An area should not necessarily refer only to a website. In addition to this frequent use, an area offers other potentially interesting functions for bars, pubs, cafes and bistro:

• Social media : For bars and other establishments of this type, interaction with potential visitors is often profitable. At the same time, these channels also lend themselves to the presentation of photos and videos.
• Destination pages linked to an event : In addition to the link to social networks, this potential use of domains is very interesting for bars. Indeed, bar areas can also be created for a particular opportunity, for example, a series of events, such as theme evenings. Finally, it is possible to access other sites or sub-pages by redirection.
• Specific email address : It is possible to generate email addresses specially defined for the field in order to clearly assign the messages sent to the bar. It is also possible to create areas that refer to a dedicated messaging server for sending and receiving emails.
• Special media : An area can refer to simple target sites such as forums or blogs in which cocktail enthusiasts, for example, exchange and tell their experiences in the preparation of drinks.
• Internet applications : If a bar regularly exchanges large amounts of data, a domain can also lead directly to an FTP server. In addition, other Internet applications can be linked to an area.