Digital Communication


Digital Communication

Substack: the email newsletter platform


Substack is an American online platform where authors can offer newsletters on the subscription model. This is how the company decided to promote independent journalism. This is why censorship is almost absent on the site, which contains few publication guidelines. Unlike personalized newsletters, Substack newsletters are aimed at the general public.

Many consider email to be outdated, and the question keeps coming up among marketers: does email communication have a future?. Substack chooses to take the opposite view: its newsletters are sent in the form of emails to subscribers, against payment. Some are even accessible for free on the platform.

Substack offers Internet users a fun and easy to use user interface which makes it easy to create newsletters. It is also possible to react to newsletters on the platform. Substack is halfway between a journalistic platform, a blog and a social network.

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