Digital Communication


Digital Communication

Choosing the size of a logo: dimension and resolution


Logo size depends on how it will be used: a logo can be designed for digital display on different platforms or for printing. We show you the most common dimensions and resolutions.

Why is logo size important?

Your logo serves as a sign for your own brand and your corporate identity. One of the oldest logos is that of Coca-Cola, at the time it only appeared on bottles and advertising panels. Today, in the digital age, logos must be able to adapt to multiple supports : on websites, social networks or for printing on business cards, advertising posters and flyers.

You may have already wondered what a good logo looks like. When you create a logo, it’s not just the design and colors that matter: the logo should be designed in a way that can be resized so that the display remains optimal for each use.

Do you want to create your own professional logo in just a few steps and in the size of your choice? Use the free IONOS logo generator to do this.

Choosing the size of a logo: the basics to know

In order to find the right logo size for your desired use, three parameters are essential:

  • Image dimensions : For digital displays, dimensions are indicated in pixels. Length units such as millimeters or centimeters are generally used to measure the size of a logo for printing.
  • Image resolution : Image quality or dot density (resolution) is indicated in PPI (Pixel per inch). For a logo to print, a resolution of 300 PPI is recommended. You also need to consider the dimensions of the image.
  • File size : the dimensions and quality of the image influence the size of the file, which contains the logo. The larger and higher resolution the image, the larger the file will be. For example, some logo file formats can be compressed. For digital displays, it is preferable to choose a lightweight image format, that is, one that requires as little storage space as possible.

After designing your logo, you will need to choose the appropriate size. Then think about the following aspects:

  • Sizing : whether horizontal, vertical or square, the orientation and sizing of your logo must remain uniform. The logo must be able to adapt to different platforms. Consistently correct display of your logo allows it to be recognized on all occasions.
  • File formats : The file format is different depending on whether the logo is intended for digital display (popular file formats: SVG, PDF, PNG and JPG) or for printing (EPS, PDF or JPG).
  • Possibilities for expansion and reduction : if a logo must be able to be resized and reformatted without loss, the image must be vector. We use formats such as SVG, PDF or EPS for this. Whether a large enlargement in the form of an advertising poster or a reduction in the form of a business card or profile photo, the resolution remains unchanged with a vector file.
  • Simplicity above all : a logo should not be overloaded with details, but rather focus on the essentials. Favor a simple design and ensure that the representation of the logo is optimal, whatever its size.
  • Design flexibility : the design of the logo must be able to be modified depending on the intended use. For example, you can get away with a simple symbol for a profile picture, while more elaborate logos can be used for advertising posters or website banners.
  • Better too big than too small : Set the size of the logo in an appropriate resolution from the start. It is difficult to enlarge logos that are too small without compromising quality and clarity.

Logo size for websites

The logo should always appear on a company or brand’s website. It serves as a sort of welcome message and helps create recognition value. It is usually at the top of the web page, but also as a favicon in the browser tab. Here too, it is important that the design of the logo corresponds to the visual identity of the company. To do this, use harmonious logo colors in accordance with your domain and the message you want to convey. The logo must always be easily recognizable and readable.

To choose the size of your logo, you must first know what it will be used for and how it will be integrated. Here you will find the standard sizes for each use:

Vertical image (desktop) :

160 x 160 pixels

Horizontal image (moving) :

250 x 250 pixels

350 x 75 pixels

400 x 100 pixels

Full banner :

468 x 60 pixels

Logo size for favicons

If you want to embed logos as a favicon, the following sizes are recommended:

16 x 16 pixels

32 x 32 pixels

48 x 48 pixels

Is your logo more horizontal or vertical? For favicons, however, you must take into account the square dimensions of the image.

Favicons bring recognition to your logo. Use the IONOS favicon generator and create your own favicon for free.

Logo size for applications

In applications, the dimensions are even smaller than for displaying an icon on the desktop. The following standard sizes are common in this context:

Android :

192 x 192 pixels

Windows :

62 x 62 pixels

iPad :

152 x 152 pixels

iPhone 6S or higher :

180 x 180 pixels

120 x 120 pixels (Spotlight search)

87 x 87 pixels (settings)

Here too, think about the square format of the image.

Logo size for email signatures

When you create an email signature, you can also use your logo. It’s important to choose a small image size, as large logo files can affect loading speed. The following size is common:

Image and banner :

300 to 500 pixels maximum x 70 to 190 pixels maximum

We’ve put together even more information on how to optimize your email signature in a dedicated article.

Logo size for social networks

On your website you can decide the size of your logo yourself. This is different for social media, where certain specific rules apply to each platform. Therefore, the dimensions of a logo suitable for Facebook, Instagram or LinkedIn may vary. We have collected the largest sizes for each network.

Logo size for Facebook

Professional profile photo :

180 x 180 pixels

Cover picture :

820 x 310 or 312 pixels

Shared image :

1200 x 628 or 630 pixels

Link :

1200 x 628 pixels

Proper file format :


On Facebook, profile photos are displayed in 170 x 170 pixels on PC and 128 x 128 pixels on smartphones. Get all the information about Facebook image sizes on the Digital Guide and take them into account when choosing your logo resolution.


Logo size for Instagram

Professional profile photo :

110 x 110 pixels

Thumbnail :

161 x 161 pixels

Horizontal image :

1080 x 566 pixels

Square image :

1080 x 1080 pixels

Vertical image :

1080 x 1350 pixels

Proper file format :


On Instagram, profile photos are circular. You may need to adapt your logo accordingly so that it is fully visible. Additionally, in order to save storage space, Instagram converts uploaded photos to JPG file format. So choose high-resolution images for this sharing platform. This way you can be sure that the image will not lose quality. To learn more about Instagram image sizes and video formats, check out our dedicated Digital Guide article.

Logo size for LinkedIn

Professional profile photo :

400 x 400 pixels

Cover picture :

1128 x 191 pixels

Background image :

1584 x 396 pixels

Shared image :

1128 x 376 pixels

Proper file format :


Logo size for Twitter

Profile picture :

400 x 400 pixels

Cover picture :

1500 x 500 pixels

Shared image :

Min. 440 x 220 pixels, max. 1024 x 512 pixels

Logo size for YouTube

Profile picture :

800 x 800 pixels

Thumbnail size :

1280 x 720 pixels


2560 x 1440 pixels

Logo size for TikTok

Profile picture :

Min. 20 x 20 pixels

Proper file format :


Logo size for Pinterest

Profile picture :

165 x 165 pixels

Painting :

222 x 150 pixels

Proper file format :


Logo size for Google Business Profile

Profile picture :

720 x 720 pixels (min. resolution 250 x 250 pixels)

Proper file format :


If you want to broadcast advertisements with your logo on the platforms mentioned above, the required formats may vary.

Logo size for print formats

Your logo can also be printed. Whether on t-shirts, mugs, bags or business cards, it allows you to advertise and increases the visibility and reach of your business.

You can simply print your logo, or also add other visual elements. For the dimensions of a logo to be printed, a resolution of around 300 PPI is recommended, but the scale of the print must also be taken into account. Follow these standard dimensions:

  • Business cards : 85 x 55 mm
  • Cups (325 ml) : 180 x 80 mm
  • Caps : approx. 7.5 to 9 cm wide
  • Tee-shirts : max. 30 x 35 or 35 x 38 cm, 10 x 5 or 11 x 14 cm (t-shirt pocket)
  • Letterhead : 210mm x 297mm (A4)
  • Envelope :110 x 220 mm (DL format, long DIN format)
  • Pouches : 35 x 40 cm

Your logo should also appear on flyers, brochures and posters. Which logo dimensions are suitable here depends on the overall layout and the size of the print media. Ask your printer for advice on this.

In summary

Today there are more and more marketing opportunities to grow your business. Adapt the size of the logos to these different supports is essential. This is especially true in the case of multichannel marketing and omnichannel marketing. When designing the logo, keep in mind that different sizes are required on different platforms and thus ensure that your logo will always appear in the best possible quality.

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